The Basics
HYPD connects to your ad accounts and lets you ask questions in plain English. Behind the scenes, it fetches your data, analyzes it, and returns insights as text, tables, or charts.HYPD is read-only. It can see your campaigns and performance data but cannot make changes to your account.
One Chat = One Account
Each chat session is tied to a single advertiser account. You select it from the dropdown before chatting. To analyze a different account, start a new chat and select the other account.What Data Can HYPD Access?
Campaign Structure
Campaigns, ad groups, keywords, ads, and search terms.
Performance Metrics
Impressions, clicks, cost, conversions, revenue, and more.
Available Metrics
When you ask about performance, HYPD can pull these metrics:How Responses Work
HYPD can respond with:- Text summaries — Quick answers and insights
- Tables — Side-by-side comparisons of campaigns, keywords, or time periods
- Charts — Line charts for trends, bar charts for comparisons
Tips for Better Questions
Be specific about timeframes
Be specific about timeframes
Instead of “How are my campaigns doing?” try:
Mention what metrics matter to you
Mention what metrics matter to you
HYPD will show standard KPIs by default, but you can focus on what matters:
Ask follow-up questions
Ask follow-up questions
Your data stays loaded during the conversation. Dig deeper:
Request specific outputs
Request specific outputs
Ask for the format you want:
What HYPD Cannot Do (Yet)
- Make changes to your campaigns (bids, budgets, pausing ads)
- Access Google Analytics or Merchant Center data
- Pull competitor or auction insights
Direct campaign changes (“agent mode”) and Google Analytics integration are on our roadmap.