Skip to main content
Use HYPD for high-level strategic planning and actionable roadmaps.

​
Example Prompts

Currently the ROAS is 2.46 and we target 3.5. What are your recommendations or a roadmap to get there?

Using last month's data, what could I have done to improve performance?

How should I reallocate budget across campaigns to maximize ROAS?

​
Example: ROAS Improvement Roadmap

Prompt: 
ROAS is 2.46 and we target 3.5. What's your roadmap to get there?
HYPD Response: You need a 42% improvement. Here’s a 3-phase roadmap.

​
Current State

TierCampaignsSpendRevenueROAS% Budget
A (3.5+)1$115$7816.790.4%
B (2.5-3.49)3$19,758$54,1262.7467.2%
C (1.5-2.49)3$7,162$15,2632.1324.4%
D (<1.5)1$2,371$2,1140.898.1%
Problem: 90% of budget on campaigns with 0.89–2.84 ROAS. Only 0.4% on your top performer.

​
Phase 1: Quick Wins (Week 1-2) → Target 2.61

  1. Stop the bleeding — Pause “PMax - New Products” (0.89 ROAS). Saves $2,371.
  2. Cut wasted search terms — Add negatives to brand campaign. Saves ~$575/month.

​
Phase 2: Optimize & Scale (Week 3-8) → Target 2.96

  1. Scale the winner — Increase “Shopping - Remarketing” (6.79 ROAS) from 115to115 to 960/month.
  2. Optimize top spender — Review “PMax - Core” product feed, exclude poor brands. Lift from 2.64 to 2.9.

​
Phase 3: Restructure (Month 3+) → Target 3.5

  1. Migrate bidding — Switch to tROAS with 3.5 target.
  2. Tiered PMax — Split by product performance (High/Med/Low ROAS) for better budget control.

​
Example: Historical “What If” Analysis

Prompt: 
Using December 2024 data, what could I have done to make performance even better?
HYPD Response: December was excellent (118krevenue,2.64ROAS)butyouleft∗∗118k revenue, 2.64 ROAS) but you left **95k–$120k profit** on the table.

​
Issue 1: Underinvestment in Winners

You spent 6.5x more on zero-conversion keywords than your top performers.
KeywordSpendRevenueROAS
”TechStore” (Phrase)$60$3,30155.02x
”[techstore.com]” (Phrase)$1.56$365233.97x
Missed opportunity: 1,800onthesekeywordswouldhavegenerated 1,800 on these keywords would have generated ~99,000 in revenue.

​
Issue 2: Wasted Spend on Broad Match

$401 spent on 27 keywords with zero conversions (73% of keyword budget wasted).
KeywordMatch TypeSpendConversions
gaming consoleBroad$490
controller setBroad$460
action figuresBroad$440
Fix: Pause broad match by Day 3. Reallocate to winners.

​
What December Could Have Been

ActualOptimized
Revenue$117,871215k–215k–240k
ROAS2.64x~4.8x

​
What HYPD Can Plan

Planning TypeExample
Target roadmaps”How do I get to 4x ROAS?”
Budget allocation”Where should I shift spend?”
Historical audits”What should I have done differently?”
Scenario analysis”What if I paused this campaign?”
Share your target KPIs upfront: “We need 3.5 ROAS at $50k/month spend.”