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Use HYPD for high-level strategic planning and actionable roadmaps.

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Example Prompts

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Example: ROAS Improvement Roadmap

Prompt:
HYPD Response: You need a 42% improvement. Here’s a 3-phase roadmap.

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Current State

Problem: 90% of budget on campaigns with 0.89–2.84 ROAS. Only 0.4% on your top performer.

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Phase 1: Quick Wins (Week 1-2) → Target 2.61

  1. Stop the bleeding — Pause “PMax - New Products” (0.89 ROAS). Saves $2,371.
  2. Cut wasted search terms — Add negatives to brand campaign. Saves ~$575/month.

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Phase 2: Optimize & Scale (Week 3-8) → Target 2.96

  1. Scale the winner — Increase “Shopping - Remarketing” (6.79 ROAS) from 115to115 to 960/month.
  2. Optimize top spender — Review “PMax - Core” product feed, exclude poor brands. Lift from 2.64 to 2.9.

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Phase 3: Restructure (Month 3+) → Target 3.5

  1. Migrate bidding — Switch to tROAS with 3.5 target.
  2. Tiered PMax — Split by product performance (High/Med/Low ROAS) for better budget control.

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Example: Historical “What If” Analysis

Prompt:
HYPD Response: December was excellent (118krevenue,2.64ROAS)butyouleft∗∗118k revenue, 2.64 ROAS) but you left **95k–$120k profit** on the table.

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Issue 1: Underinvestment in Winners

You spent 6.5x more on zero-conversion keywords than your top performers. Missed opportunity: 1,800onthesekeywordswouldhavegenerated 1,800 on these keywords would have generated ~99,000 in revenue.

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Issue 2: Wasted Spend on Broad Match

$401 spent on 27 keywords with zero conversions (73% of keyword budget wasted). Fix: Pause broad match by Day 3. Reallocate to winners.

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What December Could Have Been

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What HYPD Can Plan

Share your target KPIs upfront: “We need 3.5 ROAS at $50k/month spend.”