Can you search through the search term report and look for search terms to exclude that are irrelevant? Report back starting with ones with the most spend.
Where is budget being wasted?
Which keywords have high spend but zero conversions?
Find campaigns with declining performance over the last 30 days.
Since November 1st we've had trouble getting good lead volume. Call conversions increased but they were spam so I removed that action. Here's this month's lead data: [pasted data]
HYPD Response:Found the problem: “portfolio strategy” keyword is killing your account.
