Audits & Optimization

Use HYPD to audit your account and identify quick wins.

Example Prompts

Can you search through the search term report and look for search terms to exclude that are irrelevant? Report back starting with ones with the most spend.

Where is budget being wasted?

Which keywords have high spend but zero conversions?

Find campaigns with declining performance over the last 30 days.

Example: Finding Wasted Spend

Prompt:

Search through the search term report for irrelevant search terms to exclude. Start with highest spend.

HYPD Response: Found $82 in wasted spend (16% of budget) over the last 2 days.

Category 1: Term Deposits — $45 wasted

Users looking for bank savings, not alternative investments.

Search Term	Spend	Clicks	Why It’s Wrong
best 1 year term deposits	$9.04	5	Want bank savings
term deposit rates	$7.20	4	Generic bank term
best 1 year term deposits seniors	$5.11	3	Retirement savings
1 year deposits monthly interest	$3.53	2	Bank income account

Category 2: Government Securities — $11 wasted

Users wanting to buy treasury directly.

Search Term	Spend	Clicks	Why It’s Wrong
best government securities canada	$5.47	3	DIY treasury buyers
invest in treasury bonds	$3.55	2	DIY treasury buyers

Negative Keyword List to Add

-"term deposits"
-"term deposit"
-"for seniors"
-"high yield savings"
-tfsa
-rrsp
-gic
-"guaranteed investment"
-"government securities"
-treasury
-index fund
-mutual fund

Example: Diagnosing a Performance Drop

Prompt:

Since November 1st we've had trouble getting good lead volume. Call conversions increased but they were spam so I removed that action. Here's this month's lead data: [pasted data]

HYPD Response: Found the problem: “portfolio strategy” keyword is killing your account.

Keyword	Conversions	Spend	CPL	Quality
portfolio strategy	12.5 (43%)	$2,765	$221	❌ Spam
tax advantaged accounts	1	$43	$43	❌ Spam
best passive income sources	0.5	$221	$442	❌ Wrong product
vintage wine investment	3	$264	$88	✅ Quality
is wine a good investment	2.5	$337	$135	✅ Quality

Immediate Fixes

1. Pause spam keywords now:

[portfolio strategy]
[tax advantaged accounts]
[best passive income sources]

2. Add account-level negatives:

-tax advantaged
-high yield
-passive income
-treasury bills
-dividend
-best return
-guaranteed return

3. Restore call tracking with controls: Set Form Fill value to

100, Call value to

10 — Google will prioritize forms while still tracking qualified calls.

What HYPD Can Audit

Audit Type	What It Finds
Search terms	Irrelevant queries wasting budget
Keywords	High-spend, zero-conversion terms
Campaigns	Underperformers dragging down ROAS
Ad copy	Low-CTR variations to pause or refresh

Ask HYPD to output negative keywords in a copy-paste format for easy import.

Getting Started

Connect via MCP

Sources

Prompts

Resources

Example Prompts

Example: Finding Wasted Spend

Category 1: Term Deposits — $45 wasted

Category 2: Government Securities — $11 wasted

Negative Keyword List to Add

Example: Diagnosing a Performance Drop

Immediate Fixes

What HYPD Can Audit

​Example Prompts

​Example: Finding Wasted Spend

​Category 1: Term Deposits — $45 wasted

​Category 2: Government Securities — $11 wasted

​Negative Keyword List to Add

​Example: Diagnosing a Performance Drop

​Immediate Fixes

​What HYPD Can Audit

Example Prompts

Example: Finding Wasted Spend

Category 1: Term Deposits — $45 wasted

Category 2: Government Securities — $11 wasted

Negative Keyword List to Add

Example: Diagnosing a Performance Drop

Immediate Fixes

What HYPD Can Audit