Use HYPD to audit your account and identify quick wins.
Example Prompts
Can you search through the search term report and look for search terms to exclude that are irrelevant? Report back starting with ones with the most spend.
Where is budget being wasted?
Which keywords have high spend but zero conversions?
Find campaigns with declining performance over the last 30 days.
Example: Finding Wasted Spend
Prompt:
Search through the search term report for irrelevant search terms to exclude. Start with highest spend.
Category 1: Term Deposits — $45 wasted
Users looking for bank savings, not alternative investments.
| Search Term | Spend | Clicks | Why It’s Wrong |
|---|
| best 1 year term deposits | $9.04 | 5 | Want bank savings |
| term deposit rates | $7.20 | 4 | Generic bank term |
| best 1 year term deposits seniors | $5.11 | 3 | Retirement savings |
| 1 year deposits monthly interest | $3.53 | 2 | Bank income account |
Category 2: Government Securities — $11 wasted
Users wanting to buy treasury directly.
| Search Term | Spend | Clicks | Why It’s Wrong |
|---|
| best government securities canada | $5.47 | 3 | DIY treasury buyers |
| invest in treasury bonds | $3.55 | 2 | DIY treasury buyers |
Negative Keyword List to Add
-"term deposits"
-"term deposit"
-"for seniors"
-"high yield savings"
-tfsa
-rrsp
-gic
-"guaranteed investment"
-"government securities"
-treasury
-index fund
-mutual fund
Prompt:
Since November 1st we've had trouble getting good lead volume. Call conversions increased but they were spam so I removed that action. Here's this month's lead data: [pasted data]
| Keyword | Conversions | Spend | CPL | Quality |
|---|
| portfolio strategy | 12.5 (43%) | $2,765 | $221 | ❌ Spam |
| tax advantaged accounts | 1 | $43 | $43 | ❌ Spam |
| best passive income sources | 0.5 | $221 | $442 | ❌ Wrong product |
| vintage wine investment | 3 | $264 | $88 | ✅ Quality |
| is wine a good investment | 2.5 | $337 | $135 | ✅ Quality |
- [portfolio strategy]
- [tax advantaged accounts]
- [best passive income sources]
2. Add account-level negatives:
-tax advantaged
-high yield
-passive income
-treasury bills
-dividend
-best return
-guaranteed return
What HYPD Can Audit
| Audit Type | What It Finds |
|---|
| Search terms | Irrelevant queries wasting budget |
| Keywords | High-spend, zero-conversion terms |
| Campaigns | Underperformers dragging down ROAS |
| Ad copy | Low-CTR variations to pause or refresh |
Ask HYPD to output negative keywords in a copy-paste format for easy import.
